“Am I doing something interesting other people want to see? No. Am I doing something enjoyable, that I’m proud of? No. Am I sharing it with all of my followers almost every single hour? For sure,” said 27-year-old content creator Josh Tuggle.
Josh has been part of a lockdown phenomenon that is taking Instagram by storm. Despite having no worthwhile experiences or perspectives, people like Josh are going live almost constantly. For many Instagram users, it’s the perfect storm between familiarity and devastating boredom.
“It’s a really cool way to connect with people while they’re still completely focused on me,” says fashion-blogger Tamika Runner, “It’s like a highlight reel of a conversation with me.”
“Sure, I feel like pathetic, thirsty trash,” said Josh. “But do you know a better way to get attention during the lockdown?”
“No, honestly, do you know a way? I’m looking because there are way too many people going Live right now.”
- Jacob Nuckolls, The Terminal Times